The hashtags sign (pound sign, sometimes in the past) - # - has an incredible power on the social media. Do you use it?
Most of us are using hashtags for Twitter, and we give credit to them for the idea, but it is not actually accurate.
Do you remember IRC? There is where hashtags were uses to prefix and channels and topics. As today in all social media, hashtags are used to bring together communities that have the same interests with the power of one symbol.
Hashtags are the first words that pops in a search and can be used in various ways to promote your brand and to maximize it potential. Basically it is a great marketing tool on social media.
Here are a few tips that can help you use it's power:
It helps you by expanding your reach. The impact of your posts will be higher, and so will the interactions. The more people interacts with your social media pages, the more possible clients you have.
Even if they have a lot of advantages, an hashtag can also have disadvantages.
In social media and in life, there’s always the chance things won’t work out exactly as planned. Your hashtag could possibly be hijacked, either by another brand or by activists with an axe to grind. To avoid that, you should have one branded to your name, or your business. Otherwise, the feed provided by that word can be of more use to your competitors.
Make sure you use them, so you will always have a relevancy on the feed.
I hope this will help you improve your social media experience. If you have any questions, do not hesitate to contact us.